First, study the market (customers) in terms of:
Areas - space - and everywhere - Specifications and finishes - Prices
Second division of the market sectors:
And is divided into sectors to clients area A and Area B and Area C
Third, design the marketing mix for each sector:
(Price - spaces - promotion plans of the property)
Fourth, the implementation of the marketing plan:
- Is developing the plan and seek to achieve in order to occupy rank competitive as well as access to more than the amount of the quota marketing to enhance the profitability of a company or office real estate and access to the desired image of our company and our products to the customer .....
(Where are we now? To where we want to go or we go?)
V.: Evaluation of the results achieved:
- Identify areas of problems, but must predict before they occur, and review strategies in order to remain compatible with the company's markets and finally to assess the success we achieve greater success.
Sixth: - the process of attracting customers
1 - collect and analyze information about customers to identify the orientation and then the ability to satisfy their needs and develop a relationship with them (the shift from building trades to build relationships and support)
2 - Deeper understanding of their requirements in terms of area, price and premiums and benefits
3 - Set the necessary assumptions about future transactions and then securing these transactions for their purchases.
4 - to maintain customer satisfaction and speed of response to their service.
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