How to become rich

Napoleon Hill is the bestselling author in the world Thought and became rich, who was the source of inspiration and Hamas millions Of the new rich thanks to his studies he says ....

That my research led me to study the forces of the mind that Nkhaddh all of them. It delved into the

I discovered this area indicator enabled me to help millions of people to find their destiny ground.

And I want to describe my discovery of terms the most obvious, in order to share with you the fact that all

Perceived by the mind and thought can be seen, and this no matter how many times you failed in the

Previous and whatever the size of your aspirations and your goals.

I have a quick first look to the law that guides our thoughts deep and through which we are directing

Our fates in life and achieve all our goals when you have interns, "Andrew Carnegie Andrew

Carnegie "a special symposium in the philosophy of success.

I said to Mr. Carnegie might choose the wrong person to give people the first lesson in the philosophy of

Personal success, because of the novelty of my age, and to the limited level of education, and to my level of living

Modest.

At this moment Mr. Carnegie does not permit never forget because it changed my life and the whole

Open the way for me to Maaadh change the lives of millions of people, including those who are not born

After.

"Allow me to proclaim a powerful force and is completely at your disposal," said Mr. Carnegie. "The power is

More important than poverty. More important than the lack of education. And most important of all your fears and suspicions combined. It is the power

Control your mind and direct it to what you want in the depths of your heart. "This is a deep power, he added

Mr. Carnegie, is the gift of life. And you have to smoke in mind that the biggest gift to man.

It Heoualouhad who owns the rights the right to control and guidance.

When you talk about your configuration your poverty and lack of education, explains Mr. Carnegie, you are simply in the process

Allow the power of your mind that brings enormous weave these results is commendable. Because it is certainly

That feeds your mind of these ideas and bring to you.

Now you understand why that every success begins with precisely the exact goals, clearly in your imagination

What you want from life.

Mr. Carnegie later completed his speech to explain the greater universal truth and that have had this

Impact on me, which, starting from that moment on I give a new perspective of life, that I set

Hzva my ambitions higher than the previous, which shocked my friends and my relatives when he revealed to them.

All people, Mr. Carnegie, they have the ability to control their strength and mental

Directed towards the goals that we want, but, he adds, each one carries with him at birth is

Is similar to closed envelopes, one clearly recorded by:

"Get rich, who can benefit from it if your mind and well done Amtketk directed towards your goals

Special "

And in the other there is a list of penalties to be paid to acquire Ahmalc control your mind.

Now, says Mr. Carnegie, let me reveal to you the content of these envelopes

The closed. In the first which he wrote them (affluence ..) There are the beauties of this list:

1 - good health

2 - Peace of Mind

3 - love the work of your choice

4 - Freedom from fear and anxiety

5 - positive thinking

6 - rich and abundant material of your choice

In the envelope and the other who wrote it (sanctions ..) there is another list:

1 - health problems

2 - fear and anxiety

3 - Frequency and uncertainty

4 - frustration over the life

5 - Poverty and the need

6 - as well as boiled a wide range of pain: the desire, greed, jealousy, anger and sadness.

Now my mission in life is to help you and all those who want to help me to open and use the

Circumstance entitled to "get rich". You now what you have to do if you want to book a ticket

For your life, new. Will describe to you in the form of a set of instructions:

1 - dedicated chairs and a small type in the first page and a clear description and accurate you want the large

Of life.

Write the situation or the situation or anything that represents your success and Asnh. And remember before you start writing that

The only limit is the one developed by or for your mind and put the others.

2 - the second page of Kracetk write in detail what plans to do to achieve your goals in

Of life.

3 - Remember Haltic: What do you want and what you intend to provide for that .. And repeated at least

Twelve times a day. And complete words are always grateful for the date given to you when you

Birth. "I do not ask the unconscious mind more essential, but the wisdom to use more

Rational gift you have received since birth in the form of the power to control the mind for guidance

About my desires deep

If you are completely convinced of the idea of ​​the expression of this idea ... If accepted by the deep and crossed

By the same spirit of humility and sincerity that carried you, and a new world best Senkhv you.

Reflects the world will see the results that you esteemed

The customer the center of attention

What are the reasons behind it? Applications is growing dramatically the opportunity to serve more customers, if there is the infrastructure of the products needed.

Prospective customers must be analyzed by the same amount on which the analysis of existing customers and to develop plans and strategies to the most appropriate and most successful ways to achieve these demands. Of course, this depends on the development of the infrastructure of the institution and focus on upgrading human resources, but must be involved in the marketing managers determine the most appropriate place to invest the resources of the institution. In order to achieve this you must understand the customers and analyzing their attributes, but how?

Search Marketing: is the best way to know your customers and determine the requirements for them both at the individual level or at the level of groups. Search Marketing means the collection and analysis of information, feedback, opinions and other information that may assist the institution in making strategic decisions.

One of the basic methods to examine the behavior of the customer is through the views and observations. When you take notes on the movement of product, what is the number of people who use it, how long does it take the procurement process, when the work will need to after-sales service What more after-sales service requests ... etc.. Are there long queues waiting to buy the product, you need to allocate more staff to work in sales, you need more outlets ... Etc..

And useful means to gather information about customer needs and satisfaction with the use of the method of direct questions. Model can be made available to make inquiries and complaints in the distribution centers to find out the opinion of customers in the organization and its services, the method of treatment of employees to customers. This is the kind of feedback is very important and can provide good ideas for new methods for the treatment of customers or make them more friendly operations. Formed with the customers ideas for a private institution and therefore must listen to them and the knowledge of these ideas.

The questionnaires are commonly used as a means to obtain information from customers. The best way to develop these questionnaires are asking the right questions in an appropriate manner. This means that questions must be clear and impartial, and logical questions begin to raise interest and leave the most difficult questions to the middle of a questionnaire. And help shape the questionnaire to collect several types of information. It contains questions on the closed end, all possible answers (eg yes or no or maybe) and it is easy tabulated and compiled and interpreted. And answer questions on how to closed-ended thinking people or treat them in a specific way. In contrast, the open-ended questions ask the person how to think and allows the customer to answer through his own words. You can use these questions to get a more complete picture of what the customer wants, what are the problems faced and what to expect from the institution.

Marketing manager can organize special groups of people made up of 6:10 people to discuss experiences, needs and expectations they have. Could include groups of customers or cities or rural small business owners or senior customers. The atmosphere of the small group that likes to be comfortable so that everyone can express their feelings and attitudes in an open manner. In addition, the company can send representatives in the field trained customer service staff and the level of senior management to meet with customers in order to feel the adults and know their needs. With this kind of contact with customers can be new to the organization of the vital building a friendly relationship with the customer groups. Knowing your customers and find appropriate ways to solve their problems is the task of marketing management.

After the end of search marketing will be possible to analyze customer needs and set out on the basis of their participation in specific properties. At this stage can be asked the following types of questions:

Nature of analytical questions that can include the following:

What are the customer base and what are their needs and demands?

· Where are your customers geographically? In rural areas or in urban areas?

· What percentage of the proceeds of the institution of the clients business owners, workers, urban areas, rural areas?

• What are the factors affecting the behavior of customers?

· How can customers to pay for the product?

Can be using these types of questions to reach a copy of the different groups of customers and the characteristics that distinguish each group. This is useful for the next step in the analysis of segments of customers based on the basis of the different groups in order to investigate the optimal for their needs.

Add to understand customers and what they want on the institution must prepare to meet these needs. The strategic orientation towards the customer for the Foundation and the staff is the first step in the development plan customer service. The service is an important idea, and must provide clear guidance to be provided to the customer in a timely and properly and effectively.

Adopted many of the institutions to ensure standardized measurements that the customer comes first. For example, your organization can work style, which includes the idea of ​​commercial orientation towards the customer and respond to it. Foundation staff and responds to complaints of customers and clients know their problems and the causes of these problems and the actions taken to overcome them. Management recognizes that the structural organization necessary to make them more responsive to customers and to promote these values ​​in the organization. And lead this type of system to be proud of the work in the short term and to ensure customer satisfaction in the long run, these programs will lead to customer loyalty and thus to increase the benefits.

Remember that the customer is the center of every successful organization

The customer the center of attention - policy oriented towards the customer

The customer must be the focus and the focus of the organization. Ideas may be oriented towards the customer service and focus for the new institution. If so, it is important to provide a plan for the dissemination of these ideas within the company so that it contributes to all staff in the process of focusing on the customer. But we must first understand what the customer wants and what are its needs.

Analysis of one of the skills competition the successful marketer

May include some examples of postal services, Internet and e-mail and the press, meetings and face-to-face and can be considered more of these means.

Competition means allowing users to choose between products and distributors (manufacturers) products.

This structural type is a relatively new concept in the developing world. The institutions were in the past government or a government under the direct supervision, this concept has begun to change with the fall of the communist bloc and Bdhukh capitalism and open market, where ideas become competitive and liberal, and privatization is the natural scale in all parts of the world. And institutions now in the midst of making crucial decisions and challenges for its future. Has recognized many countries the potential benefits to be derived from the competition, particularly with regard to increasing the effectiveness and extent of the expansion of the private sector where it began investigating strides in this direction.

Developing countries find themselves at different stages of liberation, so the competition can take many forms.

Different orientations include the following:

· Liberal means open competition for the domestic market to foreign investors. Bring liberal foreign capital and expertise required which are very important for the development of the objectives of the institutions. In order to promote the liberal Egyptian government for example has created an investment environment that is encouraging.

· Privatization means the transfer of government-owned enterprises in whole or in part to the private sector. In Egypt, the government allowed investors to compete in almost all fields, has sold many of the institutions of the public sector (government) to the private sector. Have discovered that the competition leads to economic development as well as additional benefits such as to attract private investment and to encourage creativity and effectiveness and improve the living conditions of workers.

Competition and marketing

Given the availability of a common understanding of some forms of infrastructure competition, we now look Look at how their relationship with marketing. Can say that the marketing of products and services is because of competition in the market. Although most institutions in Africa are still proprietary, but it will not continue in the near future because of the increasing pressure to meet the requirements more efficiently.

When there is competition the company must identify its goals and objectives so that you can compete with others. Means a marketing point of view in terms of competition to determine who are the competitors, which made up the competition and what are the strengths and strategies to these competitors?

Let's start with one of the structural analysis of competitive industries

Know the industry as a set of institutions or companies that provide products or services to replace each other. Include the structure of competitive industry the following factors:

· Number of vendors

· Contrast products

· Barriers to entry and exit

· Structural cost

· Vertical integration

· Access to globalization

Number of sellers: can range in the industry between one (monopoly) or several (oligopoly) or many (competitor), and the situation is different from one country to another. The most important question - with the rapid changes that occur on the market - what kind of structure do you expect during the next five years? And for the success of any marketing plan or strategy must anticipate the future and the future competition.

Contrast Products / Services: includes all properties that characterize what is offered from the institution of what competitors offer. It was a consumer needs in the past limited due to the limited means of communication, views, and promotion. However, the situation changed now with the development of means of communication, views, and promotion and advertising and the emergence of satellite channels specialized in advertising and purchase by phone, so that the products and services available, covering a wide range of needs.

What is the level of variation between institutions? You should be able to incorporate many of the services and products.

Entry and exit barriers: it can be said that the basic requirements to enter the market requires a lot of money, time and technology, and in many cases, regulatory and legal changes. Therefore, the expected competition must be submitted credibility of stable and long-term.

And can be disposed of companies interested in quick profit if handled government and investment authorities with this issue correctly.

What are the barriers to entry and exit in your country?

Structural cost: interested in the domain that must be exhausted the bulk of the funds to provide the product or service. For example, some areas require the cost of manufacturing and high-cost technology to build factories, and the high cost of the final product. And also include the cost of after-sales service.

And companies that are keen to identify the source of cost and is trying to develop a strategy to minimize as much as possible is the most successful in the end regardless of the competition.

Vertical integration: and deals with the extent of control the company's raw materials and manufacturing processes of products and distribution and sale. This applies to some sectors because of the almost total reliance on foreign producers of equipment, equipment and technology. If the local manufacturers can produce some of this equipment, it is possible to have more control over cost and interest in this area.

Analysis

In addition to understanding the factors referred to and to the role played by each factor in determining the structure of competition, there is a need to try and determine the goals and objectives of the competition. So you must study potential competitors' products, quality and pricing strategy for their target markets and by them. The knowledge of these factors help in determining the best marketing strategy of the institution. It is not easy to find this information and sometimes we need to make guesses based on limited information available. This is what happens even in an environment of advanced marketing.

Of the important steps in the analysis of competition, attention to institutions working in areas that can compete with the domain you are working with the institution. What are the advantages and disadvantages of the other products (can be referred to the transactions mentioned above)? What techniques are most competitive in the various countries and how the situation will be during the next ten years?

Should be considered trends that can appear in the field of structural change in the work of the institution. What are the benefits of liberalization, privatization or any other form of competition? What are the risks? What kind of competition for the most suitable structure for the development of the organization? What is the feeling within the organization to the competition?

Should not be limited to interest only competition, but must first define a strategy for the Foundation for the ability to compete. What are the advantages of enterprise competitiveness? Advantages of competition is the region where the power lies, while the institution where there is weakness in the opponent. Can be knowledge of the customer and the ability to meet the needs of a competitive advantage. Can also be the ownership of infrastructure, a competitive advantage.

Analysis of the marketing environment

Before you start preparing a marketing plan of the institution must understand the environment surrounding

Sector who are working with the institution. It is important to understand the different forces in

In the marketing environment, which affect the ability of Institution to meet the needs of customers and profit-taking .

There is a distinction between micro-environment and environment Olmacroah, where each group represents the problems and different opportunities of the institution. Will be discussed in detail for each group, then the results of analyzes are combined together to understand the overall picture of the marketing environment.

Micro-environment

Micro-environment is made up of the company (or institution), customers, intermediaries, competitors, and the public. These factors influence the dynamics on the enterprise environment and its ability to service customers. Will be discussed briefly for each of these factors.

The company (or organization)

Perhaps the most important factor in the success of the marketing plan is the attitudes and credibility in the company. This means that interest and participation of all employees in the company. And senior management must take a marketing strategy to achieve the goals and objectives of the company, and to include this idea in the formulation and dissemination of the company's message. The concepts of change and the trend towards a focus on customer service is very important, especially for staff who deal directly with customers, where the lead character of these interactions to strengthen the company's position in the face of competition.

Customers

And form the key to success for the Foundation in an environment characterized by increasing competition and change. And the institution to know your customers and the types of products and services they need. We have discussed these topics in the page "the customer the center of attention." The above analysis can be included in the general understanding of the marketing environment.

Competition

Competition is an important element of the marketing environment. Should consist of a clear idea on the subject based on the knowledge of their competitors? What are the products that are competitive? Where is the competition? What is the size of the risks? These questions mainly for the analysis of the competition.

The challenge for the Foundation is to learn how to become more competitive, and have a plan of action to ensure continued success in the future. The marketing plan is one of the steps within the action plan will be developed.

General

Means the common folk of different groups that can affect (positively or negatively) the ability of the institution to achieve its objectives. Examples include financial institutions such as banks, government, citizens and employees of the company.

What are the public in the country and / or institution? Any change to the public can affect the capacity of the institution in different ways. Attention must be paid to these changes in order to reap the benefits of and adaptation in the organization and to inform customers that.

Therefore, the citizens (including prospective customers) are members of the public who are interested in the situation of the company and its plans in order to provide better service to them.

The domestic public opinion (staff) is very important due to its interaction with customers. A specific part of the internal marketing focus on keeping the staff in the changes and keep encouraging them through the information on the targets to be achieved and new projects. And offers many of the companies monthly newsletter provides the latest information and staff publishes interviews with managers in different departments to talk about progress in the projects of the Foundation

How does the institution encourage and motivate employees?

Environment Almacroah

To take another look at the marketing environment scheme and take the outer regions. These are the environmental factors Almacroah which represent general trends and forces relevant to the country and region. It is rare that the organization can control these external forces or influence. This includes conditions of population, political, and cultural rights in the country as well as the challenges of economic, technological and infrastructure challenges.

Population

Population analysis is concerned with the citizens and their characteristics in terms of the rate of population growth and changes in the environment and population migration from the countryside to the cities ... etc.. How do these factors affect the institution? For example, with the entry of more women into the labor sector and the migration of people to urban areas, these conditions have led to increased demand for cosmetics and women's necessities. In addition to this, these lead to more employment of desire and the ability to buy different products.

Political / legal

Different political and legal environment from one country to another. And can identify areas of work such information including opportunities for future development. If the country's policy to allow for more liberal or privatization, there will be new legislation to keep up with these forms of ownership. Is the work of the Foundation a political issue in the country, and how it affects the organization?.

Culture

What are the benefits and values ​​and standards that help to understand prospective customers? What are their attitudes toward enterprise products? What are the ideas that help make marketing plans more effective or less effective? All these questions must be working in the marketing taken into account for purposes of the optimal use of available resources to gain access to the customer. And help this type of information in the provision of the service organization that people want.

Economy

The interest of employees in marketing and purchasing power of consumer models to customers. Purchasing power is determined amount of money that remains after satisfaction of basic needs. What is the average income for the customers, and how much is the amount that they can and want to spend them in buying the company's products?

The consumption pattern can be determined by two factors: how people spend their money, spend and how much?

Physical / infrastructure

What are the opportunities in the field of infrastructure expansion and what limitations faced by the institution in this area? What is the speed of growth of infrastructure in the country and how much does it cost? Could think here of the role played by the institution in the expansion of infrastructure and what are the goals that can be placed to develop.

Analysis (SWOT)

Analyze the strengths and weaknesses / opportunities and risks Strength, Weakness, Opportunities & Threats

SWOT analysis is a useful tool for understanding the dynamics of the institution and the external environment. Analysis takes into account the strengths and weaknesses internal micro factors.

Can classify each of these factors as the strength or weakness for the Foundation.

The example includes the quality of the subsequent factors and include them in the perfect model to analyze the strengths and weaknesses.

Interested in analyzing the opportunities and risks to the environment Almacroah in an attempt to focus on the direction of the institution in the future. They can be opportunities to develop new technology or infrastructure that can expand the customer base. This allows the analysis to build the power of the institution and create new opportunities to reach more customers. It is also important to take into account the risks.

What are the major risks faced by the institution, now and over the next five years? Must control the risks faced by the organization on an ongoing basis to arrive at appropriate strategies to deal with .

how to Divide the market

Divide the market into segments and identify markets

Market operations are divided into segments and identify target markets and core components Altodaa any strategic marketing plan.

After the analysis is that the marketing environment, and to identify customers, and competitors are moving towards the stage of strategic thinking.

Any of the customer is who should go to him (target) to achieve maximum efficiency and effectiveness?

Let's start with the first definition of each of these three concepts:

· Split the market into segments, and means to divide customers into groups of buyers who apply for specific products or services.

• Identification of target markets, and includes the order of the sections that follow-up of the market must be based on several factors such as customer demand, profitability and long-term goals.

· Altodaa, which means the company's design offers space to take a clear and valuable to customers.

Divide the market into segments

The failure to divide the market into segments that can lead to a difficult task, an attempt to provide everything for everyone.

And production in large quantities for each person who does not represent the best use of time and money.

But if you use the method of dividing the market, they can study and understanding of the situation existing customers and those leads, and then divided into groups that share the same characteristics.

This process is easy to see the needs of customers, and how the organization can achieve these needs.

There are two types of variables that are used to divide the market and study better: the characteristics of consumers (geographically, demographically, chart) and the response of consumers (behavioral).

Characteristics of consumers

Geographical division, a division of the market to different geographical regions such as states and provinces, cities and neighborhoods.

This answers the following question: Where are your customers live?

It is important in developing countries on the basis of division of urban areas and rural areas.

It is possible to divide this large group to other groups, depending on factors such as size, population density and so on.

The idea here is that the division will continue so that we get the groups of customers easy organization living in one geographical area.

Division of the population and includes variables such as size of income and the size of families served by the service and financial income and the size of their spending.

The needs of large families, for example different from the needs of small families.

What are these differences?

As well as the different families with greater financial return for the return of families with at least the amount of fiscal spending.

Who are the largest customers in terms of size and the amount of spending?

You could put them in the lists?

How customers can be divided into ordinary?

Can be divided into rural and urban areas, but what is the size of the population and the average financial income for them?

Division in the population helps determine the size of the customers and the quality of their work.

This will be important information at a later stage when entering the market and competitors to offer products and services to meet the needs and desires of customers.

Chart division means the division of customers into several categories depending on their lifestyle and personal attributes.

What is the lifestyle of the clients for whom they provide service?

Do you work in cities or in their homes or on their farms?

And the importance of the answer to some of these questions lies in the knowledge that the different lifestyles requires different services.

Response to customers

Partition behavior and means to divide customers based on their knowledge, attitudes and use of the product.

It is difficult to identify many of these variables, but must be well thought out predictions.

Can be initiated in this sector in view of the benefits of the product of interest to customers.

What is the status of the customer?

This means the division of customers into the following groups: non-users of the product, using the former, using the expectation, for the first time users, regular users. It can be regular users of the programs target downward, or new services, or services of a modern and sophisticated. Those who do not use the product or who have recently started to use Faihtajohn to guide them to services that can be delivered and the benefits to them.

What are the wishes of the buyers and their attitudes toward products and services that are offered to them?

Are they ready and excited for the opportunity to get the product or they are reluctant and are not aware of its benefits?

Readiness and can take the meaning of awareness, attention and orientation toward the purchase.

And orientation can be either positive or negative or unclear about your purchase.

Create a division of customers

Can use variables to the characteristics of previous customers and their responses create a file for different groups of customers.

These files and helps identify the different types of customer needs, and thus their knowledge better.

What are the opportunities that can be understood by the sector of this kind?

Help file for better planning for clients who may be targets of the institution, and shows why some groups targeted by the other.

Identify target markets

Begin the process of identifying the target assessment Alasouk sectors identified by the criteria set out previously. There are three factors that can be used to assess the sector: the size of the sector and its growth, structure of the attractions of the sector, the company's goals and resources.

First, you must specify the size of the sector and the rate of growth is expected in it.

What is the size of the labor market, the size of residential location?

This may be unimportant in most developing countries where the demand is greater than currently available. But what are the growth areas, and where they are located, and they represent?

Must predict the size of each sector and the rate of growth expected in the next year and in the next five years.

The next step in identifying target markets include determining the structure of attraction for each sector.

This means the analysis of each sector in view of the structure and components of each sector was determined previously.

And useful tools in this model was developed by world renowned management is Michael Porter. His model is based on the five powers in each sector.

Marketing budgets

Money, money, money.

Where it comes from and where is it spent?

This question seems easy, but the process of creating an information system about money and control is a complex process.

In spite of that every area of ​​life and work balance requires action.

Budgets are essential in planning and controlling the flow of money for any organization.

The greater the understanding of the process of preparing the budget, the better the development of the institution in the long run.

Will give a snapshot of the preparation of the budget and related matters such as cost, pricing, and accounting, and all of these topics need to study, and may take the study and application of these topics for many years, but it must start with one day.

The marketing budget is part of the general budget of the company.

The marketing budget plans for the expected revenues, costs and profits, and contains a system to control the funds allocated to marketing.

As one of the most important factors in business competition, it must exchange marketing budget so as to increase the volume of work, and increase the awareness of the customer, and announce features of the company. This is a lot, but it explains the need to prepare marketing budget carefully.

To prepare marketing budget we need to gather information and work expectations and calculations, and rarely provide all the information and the required numbers, and so must assume some numbers and predictable based on some of the available information, knowledge and intuition in situations like this.

Should not be concerned after gaining experience in record keeping, and analysis of the numbers, and predict the cost and price, in this case will not become a tough job to prepare the budget.

Is crucial in the preparation of marketing budget to understand the factors related to cost of products and services, and pricing strategies to cover the cost of providing the appropriate profit.

Factors affecting the cost

Nbde to first define types of costs.

Cost can be understood in general as the cost of fixed or variable.

Fixed cost: A cost that does not change with the level of sales. And this cost must be paid whether you sell one unit of the product, or 1000 units.

Examples of this, wages and salaries of office staff.

Variable cost: which change depending on the quantities sold.

There are other significant costs that should be taken into account in any type of business, the cost of establishing the necessary infrastructure before starting work. This is called cost-decreasing cost, ie it is the recovery of funds that were spent in the long run.

There are many factors that make up the actual cost of the product or service,

What are the factors that enter into the cost of the product or service provided by the institution?

First, you must think about what is the cost of products and where is this insurance cost?

Think of scales may be useful to save money.

Of the ideas put forward to negotiate with a number of applicants for bids or purchases in large quantities.

What is the cost of storing the product, if economically feasible, and what are the expected duration of storage? .

What is the cost of building and developing the necessary infrastructure? Does the cost change from urban to rural areas? , And whether cost changes from state to state? For example, major companies for the automotive industry in America and Europe are building factories to East Asia, where labor costs and less raw materials, which reduces cost and increases profits.

Assuming that the Foundation has established the necessary infrastructure, how will later recover this cost?

As is clear, things related to cost varied and complex, and must analyze and understand all of these factors to determine the right price for the product, and we must remember that he must cover the cost of providing after-sales service in order to stay in the market. This is the reality of competition

Points on the development of prices

The decisions on the development of prices a key issue for any organization, and is considered the most appropriate pricing is a complex process. It is important factors to be taken into account the current level of demand, the price of competing products, and market characteristics. As an example, if the price of the product too much in developing countries, you will not pay any attention to a product and go directly to a rival product, especially the imported product from abroad. If the price increased too much, you'll feel the customer of injustice are forced to deal with competitors as well. So it must be available between these two rates over a certain price for the products so as to allow profit and customer satisfaction (and bearing in mind that the market is not reserved for your product).

What is the price situation in your company? The basic method to calculate the price of the product is the expense of production plus a percentage of profit, while the advanced method depends on the customer's perception of the value of the product.

The expense of production plus a percentage of profit means the amount added to the cost of production in order to gain profit. This depends on the knowledge of the product cost. The essential elements of this method is the unit cost of the product and the amount added. There Alaqtin Raaditin this way:

1 - the unit cost = variable cost + (fixed cost / number of units sold)

2 - the amount added to give the desired percentage of the sales:

The additional amount = unit cost / (1 - desired percentage of the sales)

The following example illustrates this method. Suppose that the following numbers are correct for the production of a handbag:

Variable cost per unit $ 20

Fixed cost $ 500,000

The number of units expected to sell 50,000 units

Unit cost = variable cost + (fixed cost / number of units sold)

= 20 $ + ($ 500 000/50000)

= $ 30

Thus, the unit cost equal to $ 30. Now, after knowing the cost of producing one handbag, what is the selling price of that bag to the customer? What is a reasonable additional amount for each bag?

Suppose that the increase is equal to the desired 25% of sales. Applying the mathematical relationship the second we get the following:

The additional amount = unit cost / (1 - desired ratio of sales)

= 30 $ / (1 - 0.25)

= $ 40

This will become a $ 40 price is a sale price of the bag, which will return a profit of 25% on sales. This is a simple example and can be modified as desired relationships sportswear. What is the ratio of sales to the appropriate products or services offered by your company? Do you know the unit cost for each type? Difficult to determine the unit cost of services because they incorporate the value of staff time. But we must make some guesses about the cost of services studied and the application of mathematical relationships to find out the previous sales price.

Pricing depending on the buyer uses to accept the buyer to value more than the use of cost as a basis for the decision to put the right price, and means that the price at which believes that the customer is willing to pay, and this method is complex depending on where detailed information about customers and their needs and acceptance of the product and their willingness to pay. It can be dangerous if the method of pricing random way without relying on the ability of customers to pay.

What is the range of people to accept the value of the product in your area? Do you differ in urban areas than in rural areas?

Marketing budgets

Marketing budgets are usually set by senior management levels, depending on the financial resources of the general operating budget of the company, after selecting this budget the marketing department to take a series of important decisions about the distribution. How will you spend marketing budget?

Areas that must be taken care of training and information in the field of customer service or after sales services, advertising services and products, public relations, and market research. What are other examples that can be thought of?

Most of the decisions depend on the marketing budget on institutional goals and the economic situation in the country. For example, if a company's goals to increase the level of awareness among customers about the services and products offered by the company, what is the proposal to implement that? Perhaps the decision to do promotional campaign for the company. What is the message of the propaganda campaign and where will be its focus? Will the use of the daily newspapers or posters or any other option? What about radio and TV? And should be considered at each of these media broker.

Here are several important characteristics of the marketing budget:

· Plan and a clear and accurate distribution of funds.

· A system of control.

· A system of assessment and feedback.

· A close relationship with the objectives of the company's short-term and long-term.

To prepare a marketing budget must first introduce and discuss suggestions for the effective marketing of products and services company. Marketing can be used to improve the image of the company and distribute information to customers about the features of the company.

How do you deliver the message to current and prospective customers?

What types of marketing to suit the different sectors of the market?

You may need to market your products and services in different ways for each group.

The second step is the decision-making about the money must be allocated to each project. This decision depends on the size and purpose of each project as well as the means to be selected, and must estimate the cost of each step in the project.

Finally, you must specify the system of evaluation and control. Each project must evaluate marketing effectiveness in achieving the goals set for him.

For example, if the goal is to increase awareness among the customers, how this objective will be evaluated as to whether or not the check? Think of ways that can be used to evaluate the effectiveness of marketing programs. For example, if the method used to increase the awareness of customers is effective, it must use the marketing funds in other areas.

marketing plan secrets

There are three types of companies that make those things happen

And those that watch things and it's happening and those that wonder what is happening

The marketing plan must make things happen! And the presence of well-defined marketing plan, the company's goal becomes to make things happen instead of the exclamation of what's happening! The marketing plan is a crucial input to the process of marketing the college. And give shape and structure of the company in the future. It is a document - not more than 10 pages in most cases - determines the strategy, and marketing environment, and prospective customers, competition and the anticipated addition to the goals set for the sales and profit for next year. The theories and concepts of marketing are discussed key elements of the marketing plan. Here will be detailed contents and objectives of the basic steps to make a marketing plan.

The following shows the basic steps of the marketing plan:

Part

The purpose

1 - Executive Summary

A short summary of the proposed plan.

2 - Develop the current market

Preliminary information on the market, product, competition, the work environment.

3 - Analysis of opportunities

Analyze the strengths, weaknesses, opportunities and threats (SWOT)

4 - Objectives

Definition of targets for sales volume, market share, and customer services.

5 - Marketing Strategy

Provide marketing method proposed to achieve the goals.

6 - the work programs

Answers to: What to do? Who will work? When will work? How much it will cost to do?

7 - the budget

Predict the expected output of the financial plan.

8 - Control System

An indication of how to monitor the plan.

As can be seen, most of these analyzes may be we got it. We begin now to collect these ideas together and to draw conclusions and put them in a clear picture in front of the participant and the organization. This is contained in a marketing plan, which summarizes what has been analyzed and formulate decisions that can be understood and used on all administrative levels. After the classification of information, analysis and presentation in the marketing plan, the crucial step is the implementation of this plan and ensure progress.

Now, let's review each step of the plan effective marketing.

1 - Executive Summary

Executive Summary is a powerful tool when viewing a marketing plan or any other reports on the busy managers. It is a few short paragraphs summarize the main objectives and recommendations contained in the marketing plan. In this case, the busy manager will be able to identify the important points in the document. The Executive Summary is the last part, but it is writing the first part of the report since it is a summary of the main points contained in different parts of the marketing plan. Contains a summary of the proposed budget and the target for sales of several sectors of the market. In addition to this it includes action plans, internal to the company that will help to achieve goals.

2 - Develop the current market

This section presents preliminary information on the market, products and services, competition, and distribution factors. Most of this information has been analyzed. And determines the current market situation the main trends in the market and general economic situation that affects the market. And when a review of the needs of customers in the target sectors of the market. And displays a list of key competitors and other information of value such as the size of these competitors and their goals, products and services they provide. In addition to this part of this raises questions about the distribution of various products and services to customers, and any major regions for development.

3 - Analysis of opportunities

This section is based on the analysis of strengths, weaknesses, opportunities and threats facing the company. The strengths and weaknesses in the company internal factors may affect the market and sales plan. We must look ahead and identify opportunities and threats to the institution and the expected significant developments that may affect them. And must be arranged so that the opportunities and threats to get the job, including the most attention. And likes to focus on good opportunities and reasonable, taking into account the objectives of the company and its resources and the expected return of investment.

4 - Objectives

Objectives for each company based on its mission and marketing plan is the place to be focused on goals that can be achieved during the period of the plan. The plan includes financial targets and marketing in addition to achievements in some key areas of customer service. Must formulate the target can be measured within a certain time to achieve. For example, the output of the net profit 10000 (local currency units) in 1997. As another example, increase the awareness of customers about products and services offered by the company by 15% during the plan period.

Here are some examples on topics goals: access to target markets, planting orientation towards the customer, staff numbers, the proportion of new business, price levels, marketing and budget priorities. Can you think of other topics can be developed in the form of goals?

And must meet marketing goals with the goals of the company and internal resources. It is also helpful to arrange the objectives in the form of a pyramid so that the minimum targets are derived from the basic objectives. Finally, the goals must be of a challenge so exhausted all energies, but must remain within the range that can be achieved so you can keep managers and employees in the case of a permanent stimulus.

5 - Marketing Strategy

This section explains the strategies needed to achieve the goals and target market segments separated which will focus on the company. The development of marketing strategy to specific targets is not an easy task; and requires a strong understanding of all the points that are discussed, as well as require the cooperation of all sections to participate in the implementation of the strategy. The communication within the company a decisive factor for the success of strategy and marketing plan.

The strategy takes into account the marketing mix of the "4 P's" of products and services are Products, Price Price, Place (distribution) Place, and Promotion Promotion. What are the types of products and services that will be displayed and at what price? Where and when will be the distribution of these products and services to customers? What types of promotion are necessary, and to whom will be forwarded, and how? And these variables can be formed to fit with the marketing objectives of the company. In this part of the marketing plan must be able to describe how to design the company's marketing mix optimally.

There is other information contained within the strategy are ways to improve manpower in sales, training and promotion, expansion and proposals to achieve the objectives of the company in the field of customer service.

The following example illustrates the components that can be included in marketing strategy.

* Target * market and where the services offered

* Direction * advertising

* Promote * the fields of production (sales, company, culture)

* Price * Research and Development

Distribution sites * Market Research *

* The size of the manpower working in the marketing structure and

6 - the work programs

The program of work transfer analysis, objectives and strategies into specific actions to answer the following questions about the marketing plan:

* Who is responsible?

* What should I do?

* Where will the program?

Q: When will be done?

* Why is it important, a relationship, and necessary?

* How will you implement it?

* What will it cost?

* How will be monitored and controlled?

This is a crucial part in the marketing plan because if he did not have clear work programs, the marketing plan will only collect dust. It must be a plan of action defined in terms of determining the beginning and review and update activities. It must be a logical dates of completion of work and the challenge of nature to stimulate both managers and staff to achieve the part that interested in the overall plan. Can not accomplish the work plan or marketing plan by a single individual but requires work, cooperation and collective commitment.

7 - the budget

The marketing budget is a statement gives a correct idea about the profit and loss. And gives an analysis of revenues and expenses to determine the expected profit. Shows the portion of the proceeds expected sales volume and price, while the clear portion of salary expenses and the cost of supply, wages, marketing expenses. The difference between revenue and expenditure amount of profit or loss. This is part one of the most important parts of the marketing plan as it gives details of the financial results that aim to the company.

8 - Control System

This section sets out how to monitor and evaluate the plan. They are usually clarify the objectives and the budget for each month, which provides the opportunity to conduct a monthly review of progress and give feedback to administrators. This helps managers to identify areas that have achieved their objectives and assist other regions in achieving its objectives. Feedback and help customers to tell the company what they think, and after evaluating this information can be included in a marketing plan. This is urgent in the control system because the customers are the responsibility of the company if they are not happy you will know this through the feedback. And monitor feedback from customers and staff the progress made by the company to achieve its goals and its plan. And helps control as an important factor when you start the implementation of a marketing plan. Control System targets set short and long term for the various departments. This leads to make the implementation process more organized.

Wood may remain ten years in the water, but it will never become a crocodile.

"Such as the African"

This applies to the African proverb marketing plan. Marketing plan and lose its meaning if not accompanied by appropriate implementation. This means make sure the senior management of the opposite message and goals of the company's short-and long-term marketing plan and objectives. It is important to understand that all employees in the company's need for a marketing plan as well as the role of each of them in the implementation of this plan.

And does not consider the implementation of the marketing plan process has been easy to have problems. The following are some common problems:

· Resistance of employees and managers of change. Change is happening in every area of ​​the institution must therefore educate all employees about the change and why it occurs. In most cases, this change will lead to increased efficiency and the introduction of new technology for the development of the company. We must know the staff and customers the benefits of change and prepare themselves for the challenges.

· The attention of managers some short-term goals. Although the need for short-term goals on the appropriate attention, but it must not be overlooked long-term goals for the development of the company and the country.

· If you were not the implementation plan and marketing plan specific, coherent and achievable, it would be difficult to motivate staff to persuade customers. The goals, plans and implementation must be detailed and must specify the specific tasks to employees who can be relied upon to complete the work.

· Involve all relevant departments in the preparation of a marketing plan so that each department its share of the plan to comply with and implement. The plan is not a deck designed by senior management and then left in the drawers, but a set of documents moving and active participation of managers, employees and customers. And regulate some companies to small committees or working groups to facilitate the implementation of a marketing plan. Work of the group and plays an important role in any organization, and can be a great test of a marketing plan for the work of the team.

Despite the obstacles, but it must implement a marketing plan and control in a manner that allows the continuous evolution of the institution. It is through this commitment to customer service must be an effective and influential to ensure continued success of the enterprise communications. A difficult process, but to bear fruit in the long run.

How to write an article

Often start with the idea entry was the result of ideas and thoughts and attitudes of daily or something important you feel you must speak with him

Address the most important elements of your topic:

I start writing the main headings of this idea that came up, but Be?

What if you are unable to extract headlines from this idea, just do the following:

- Go to the largest search engines in the world (Google) Google and look for your idea and you'll find hundreds of articles that talk about your idea will be a place of inspiration and subject matter and its components as well as the help you can e-Baldlaúl, for example,

arabo.com, bing.com, *****. com, araby.com

Note: read the visitor returned to the address and then begins to take a decision whether the subject is worth pursuing or not?

- Start marketing your articles at the address distinctive and attractive

- Title attractive Kalmancet in newspapers and magazines, which Thvz the public to buy the newspaper.

- Title I start and then summed up the interesting subject of all entry points in several clear ideas and I know that 90% of the readers and visitors to read the first line from the front entry and preferably no more than the number of words of the title for 7 words

- The quickest way is to grab the attention of visitors starting with tools question .. How? When ....? What are the ... ? What is it?

- I put the idea and key points clearly often reflect images or media for e whole subject, a favorite for visitors to they depend on the optical scanning speed (as mentioned before).

- Choose appropriate images and light for the work of attraction and do not make the image size over 250 Kb.

Have you decided to build forums for fame or for Google Adsense?

Is designed for the Google Adsense code or for visitors? Or the two together? Do you blog in Arabic or English?

Note: Profit from Blogs English easier and faster due to the proliferation and popularity of other languages

Avoid these errors when writing code

- Avoid blogging once every month so as not to run away from you visitors to the Code and the one after the other.

- Do not make your blog a map of chaos and demagoguery where the lines of different size, color and large images and sound files.

- Avoid not to respond to comments where visitors felt that the visitor if neglecting wounded frustrated.

- Do not make the first page is very long and Athml in coordinating and working to highlight the main ideas clearly.

- Do not copy articles from specific sites adjacent Vtaatard penalty by Google.

- Do not make the blog more like a supermarket where Balhieber of every type and color and try to specialize in one or two