Divide the market into segments and identify markets
Market operations are divided into segments and identify target markets and core components Altodaa any strategic marketing plan.
After the analysis is that the marketing environment, and to identify customers, and competitors are moving towards the stage of strategic thinking.
Any of the customer is who should go to him (target) to achieve maximum efficiency and effectiveness?
Let's start with the first definition of each of these three concepts:
· Split the market into segments, and means to divide customers into groups of buyers who apply for specific products or services.
• Identification of target markets, and includes the order of the sections that follow-up of the market must be based on several factors such as customer demand, profitability and long-term goals.
· Altodaa, which means the company's design offers space to take a clear and valuable to customers.
Divide the market into segments
The failure to divide the market into segments that can lead to a difficult task, an attempt to provide everything for everyone.
And production in large quantities for each person who does not represent the best use of time and money.
But if you use the method of dividing the market, they can study and understanding of the situation existing customers and those leads, and then divided into groups that share the same characteristics.
This process is easy to see the needs of customers, and how the organization can achieve these needs.
There are two types of variables that are used to divide the market and study better: the characteristics of consumers (geographically, demographically, chart) and the response of consumers (behavioral).
Characteristics of consumers
Geographical division, a division of the market to different geographical regions such as states and provinces, cities and neighborhoods.
This answers the following question: Where are your customers live?
It is important in developing countries on the basis of division of urban areas and rural areas.
It is possible to divide this large group to other groups, depending on factors such as size, population density and so on.
The idea here is that the division will continue so that we get the groups of customers easy organization living in one geographical area.
Division of the population and includes variables such as size of income and the size of families served by the service and financial income and the size of their spending.
The needs of large families, for example different from the needs of small families.
What are these differences?
As well as the different families with greater financial return for the return of families with at least the amount of fiscal spending.
Who are the largest customers in terms of size and the amount of spending?
You could put them in the lists?
How customers can be divided into ordinary?
Can be divided into rural and urban areas, but what is the size of the population and the average financial income for them?
Division in the population helps determine the size of the customers and the quality of their work.
This will be important information at a later stage when entering the market and competitors to offer products and services to meet the needs and desires of customers.
Chart division means the division of customers into several categories depending on their lifestyle and personal attributes.
What is the lifestyle of the clients for whom they provide service?
Do you work in cities or in their homes or on their farms?
And the importance of the answer to some of these questions lies in the knowledge that the different lifestyles requires different services.
Response to customers
Partition behavior and means to divide customers based on their knowledge, attitudes and use of the product.
It is difficult to identify many of these variables, but must be well thought out predictions.
Can be initiated in this sector in view of the benefits of the product of interest to customers.
What is the status of the customer?
This means the division of customers into the following groups: non-users of the product, using the former, using the expectation, for the first time users, regular users. It can be regular users of the programs target downward, or new services, or services of a modern and sophisticated. Those who do not use the product or who have recently started to use Faihtajohn to guide them to services that can be delivered and the benefits to them.
What are the wishes of the buyers and their attitudes toward products and services that are offered to them?
Are they ready and excited for the opportunity to get the product or they are reluctant and are not aware of its benefits?
Readiness and can take the meaning of awareness, attention and orientation toward the purchase.
And orientation can be either positive or negative or unclear about your purchase.
Create a division of customers
Can use variables to the characteristics of previous customers and their responses create a file for different groups of customers.
These files and helps identify the different types of customer needs, and thus their knowledge better.
What are the opportunities that can be understood by the sector of this kind?
Help file for better planning for clients who may be targets of the institution, and shows why some groups targeted by the other.
Identify target markets
Begin the process of identifying the target assessment Alasouk sectors identified by the criteria set out previously. There are three factors that can be used to assess the sector: the size of the sector and its growth, structure of the attractions of the sector, the company's goals and resources.
First, you must specify the size of the sector and the rate of growth is expected in it.
What is the size of the labor market, the size of residential location?
This may be unimportant in most developing countries where the demand is greater than currently available. But what are the growth areas, and where they are located, and they represent?
Must predict the size of each sector and the rate of growth expected in the next year and in the next five years.
The next step in identifying target markets include determining the structure of attraction for each sector.
This means the analysis of each sector in view of the structure and components of each sector was determined previously.
And useful tools in this model was developed by world renowned management is Michael Porter. His model is based on the five powers in each sector.
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