What are the reasons behind it? Applications is growing dramatically the opportunity to serve more customers, if there is the infrastructure of the products needed.
Prospective customers must be analyzed by the same amount on which the analysis of existing customers and to develop plans and strategies to the most appropriate and most successful ways to achieve these demands. Of course, this depends on the development of the infrastructure of the institution and focus on upgrading human resources, but must be involved in the marketing managers determine the most appropriate place to invest the resources of the institution. In order to achieve this you must understand the customers and analyzing their attributes, but how?
Search Marketing: is the best way to know your customers and determine the requirements for them both at the individual level or at the level of groups. Search Marketing means the collection and analysis of information, feedback, opinions and other information that may assist the institution in making strategic decisions.
One of the basic methods to examine the behavior of the customer is through the views and observations. When you take notes on the movement of product, what is the number of people who use it, how long does it take the procurement process, when the work will need to after-sales service What more after-sales service requests ... etc.. Are there long queues waiting to buy the product, you need to allocate more staff to work in sales, you need more outlets ... Etc..
And useful means to gather information about customer needs and satisfaction with the use of the method of direct questions. Model can be made available to make inquiries and complaints in the distribution centers to find out the opinion of customers in the organization and its services, the method of treatment of employees to customers. This is the kind of feedback is very important and can provide good ideas for new methods for the treatment of customers or make them more friendly operations. Formed with the customers ideas for a private institution and therefore must listen to them and the knowledge of these ideas.
The questionnaires are commonly used as a means to obtain information from customers. The best way to develop these questionnaires are asking the right questions in an appropriate manner. This means that questions must be clear and impartial, and logical questions begin to raise interest and leave the most difficult questions to the middle of a questionnaire. And help shape the questionnaire to collect several types of information. It contains questions on the closed end, all possible answers (eg yes or no or maybe) and it is easy tabulated and compiled and interpreted. And answer questions on how to closed-ended thinking people or treat them in a specific way. In contrast, the open-ended questions ask the person how to think and allows the customer to answer through his own words. You can use these questions to get a more complete picture of what the customer wants, what are the problems faced and what to expect from the institution.
Marketing manager can organize special groups of people made up of 6:10 people to discuss experiences, needs and expectations they have. Could include groups of customers or cities or rural small business owners or senior customers. The atmosphere of the small group that likes to be comfortable so that everyone can express their feelings and attitudes in an open manner. In addition, the company can send representatives in the field trained customer service staff and the level of senior management to meet with customers in order to feel the adults and know their needs. With this kind of contact with customers can be new to the organization of the vital building a friendly relationship with the customer groups. Knowing your customers and find appropriate ways to solve their problems is the task of marketing management.
After the end of search marketing will be possible to analyze customer needs and set out on the basis of their participation in specific properties. At this stage can be asked the following types of questions:
Nature of analytical questions that can include the following:
What are the customer base and what are their needs and demands?
· Where are your customers geographically? In rural areas or in urban areas?
· What percentage of the proceeds of the institution of the clients business owners, workers, urban areas, rural areas?
• What are the factors affecting the behavior of customers?
· How can customers to pay for the product?
Can be using these types of questions to reach a copy of the different groups of customers and the characteristics that distinguish each group. This is useful for the next step in the analysis of segments of customers based on the basis of the different groups in order to investigate the optimal for their needs.
Add to understand customers and what they want on the institution must prepare to meet these needs. The strategic orientation towards the customer for the Foundation and the staff is the first step in the development plan customer service. The service is an important idea, and must provide clear guidance to be provided to the customer in a timely and properly and effectively.
Adopted many of the institutions to ensure standardized measurements that the customer comes first. For example, your organization can work style, which includes the idea of commercial orientation towards the customer and respond to it. Foundation staff and responds to complaints of customers and clients know their problems and the causes of these problems and the actions taken to overcome them. Management recognizes that the structural organization necessary to make them more responsive to customers and to promote these values in the organization. And lead this type of system to be proud of the work in the short term and to ensure customer satisfaction in the long run, these programs will lead to customer loyalty and thus to increase the benefits.
Remember that the customer is the center of every successful organization
The customer the center of attention - policy oriented towards the customer
The customer must be the focus and the focus of the organization. Ideas may be oriented towards the customer service and focus for the new institution. If so, it is important to provide a plan for the dissemination of these ideas within the company so that it contributes to all staff in the process of focusing on the customer. But we must first understand what the customer wants and what are its needs.
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